UM Croatia has secured four substantial account wins to close out the year, the highlight being Arena Centar shopping, business and sports center for the second straight time since 2011.
Opened in 2008, Arena Centar is a regional shopping mall located in Novi Zagreb, a residential expansion area of Zagreb north of the river Sava. With easy access to central Zagreb as well as the surrounding areas, the complex has generated a significant contribution to the refinement and development of the neglected and undeveloped city area. Zagreb is not only the political and economic capital of the Republic of Croatia, but also a major transportation hub between Central Europe and the Adriatic Sea.
Arena Centar is the first commercial complex in Croatia and in Europe, equipped with advanced technologies for people with special needs – partly sighted or deaf people – that includes acoustic signalization in elevators, informational brochures with relief layouts accessible at specialized informational stands, checkpoints, line guides on the floor to ease the motion of partly sighted people, and more.
UM’s new contract with Arena Centar will extend through 2015.
In addition to their Arena Centar win, UM Croatia also signed Continental AG, a worldwide company with sales of €30.5 billion.
Continental is among the leading automotive suppliers worldwide and ranks as the world’s fourth largest tire manufacturer. As a supplier of brake systems, systems and components for powertrains and chassis, instrumentation, infotainment solutions, vehicle electronics, tires and technical elastomers, Continental contributes to enhanced driving safety and global climate protection, employing approximately 167,000 individuals in 46 countries. UM Croatia will be handling media services for Continental’s car tire division.
To round out a busy month, UM Croatia also scored wins with BMW Tomic & Co. and Ecco SKA footwear.
UM Spain celebrated two recent account wins by securing the media duties for Heelys and Bwin.Party Digital Entertainment.
Heelys, known for their signature roller shoe has reaffirmed its dedication to expand its innovations around the world. The company’s most famous innovation was transforming a “simple running shoe into a skate.”
With taking on the Heelys account, Ana Gonzalez , CEO of UM Spain stated that “We are curious. We have a lot to learn and much to discover working with Heelys, and we look forward to partnering with many more companies who look to push the boundaries of innovation and transformation.”
UM Spain also scored a win with Bwin.Party Digital Entertainment.
Founded in 2011 through the merger of PartyGaming plc and Bwin Interactive Entertainment AG, Bwin.Party Digital Entertainment is the world’s largest publicly traded online gambling firm. Headquartered in Gibraltar, the company is known mostly for their online poker room PartyPoker.com and its sports betting brand Bwin.
Both Dr, Reddy’s and flydubai have signed UM Romania as their media agency.
Dr. Reddy’s Laboratories, a global pharmaceutical company founded in 1984 by Dr. Anji Reddy, was the first drug production center in India. Enjoying rapid expansion, the company is focused on providing medicines in three business segments: generic molecule, pharmaceutical services and active ingredients. Currently Dr. Reddy’s has over 190 medications and 60 active ingredients to fight pain, infections, cancer and diabetes.
Billed as Dubai’s innovative low-cost airline, flydubai began serving Bucharest in October of 2012. To date, flydubai services destinations across 21 countries, and is looking forward to continued expansion.
Although relatively small at present, both accounts are seen as possessing great growth potential in the future.
UM Poland has been selected as the media agency for HBO Poland. The selection was made after a search by HBO to find an agency with the perfect mix of creativity and media savvy.
Agencies invited to participate in the pitch were asked to provide a planning campaign for a selected HBO-produced series. UM was praised for its comprehensive thinking about media communication and innovative solutions both in traditional and online media.
“We take pride in extending our client portfolio to include HBO. We are thrilled to connect consumers with such a powerful brand,” said Sophia Sanejko, VP of UM Poland. “Our goal during the pitch process was to prove that thorough understanding of the client’s needs and specific challenges, UM could deliver a customized, innovative media plan. We are so pleased that our approach and curious thinking in regard to communication was recognized and resulted in securing HBO as the latest addition to our client list.”
Congratulations to the entire UM Poland team!
UM continued to enjoy recognition on the world stage last month as both UM Australia and UM Colombia were honored as Agency of the Year.
Awarded by B&T Magazine, UM Australia defended its 2012 title against an impressive field of competitive agencies including Carat Melbourne, Hyland Media, MediaCom and PHD Melbourne. “This recognition is particularly special because we were defending our title from 2012,” said Mat Baxter, CEO, UM Australia. “It is acknowledgement that we are sustaining and building upon our awesome momentum.”
It was an exceptional night for our Australian team as they also took home the Media Network of the Year title as well.
Not to be outdone, UM Colombia also scored a major success last month, being named Agency of the Year by P&M Magazine, the leading marketing magazine in Colombia. “We are very proud,” said Edgar Tarazona, President, UM Colombia. “It is our commitment to and love of what we do that solidifies our spot as an industry leader.”
Let’s kick off the month by celebrating the spectacular success of both our Australian and Colombian offices!
UM London was awarded top honors at the Campaign Media Awards for its outstanding work on the Royal Mail “Gold Medal Stamps” campaign at the 2012 Olympics.
Winning the Best Financial, Corporate & Utilities campaign, Royal Mail “Gold Medal Stamps” caught the eye of the judges with its use of real-time technology and round-the-clock dedication throughout the 2012 Olympics to advertise each Team Great Britain gold medal winner’s stamp as and when they were won.
“The ‘Gold Medal Stamps’ campaign is the most successful in the agency’s history and it’s fantastic that all the hard work and high quality media planning has been rewarded,” said Russell Place, Managing Director, UM London. “By challenging media norms, we helped drive our client’s business to record levels and we are very proud of that. Our brand positioning once again rings true with this record-breaking year proving that Curiosity really Works.”
The Campaign Media Awards, the most prestigious on the UK awards calendar, consist of twelve highly competitive categories. Our UM London team has averaged at least one win per year for the last decade. This latest award win comes on the heels of UM London’s triumph at the MiAwards, where “Gold Medal Stamps” picked up another two wins, one in the Best Sports or Leisure Marketing Strategy or Campaign category as well as the Winner of the Strategy Grand Prix.
UM London has now won fifteen major industry awards for its business-driving work for clients in 2013, including a coveted Cannes Lion for “Gold Medal Stamps” – a record haul.
Let’s congratulate the talented London team and celebrate the inspiring work they are producing. Well done!