http://umwwblog.com/2010/05/03/audience-verification-what%e2%80%99s-the-deal/ We know what works. Curiosity works. And we can prove it. Mon, 24 Oct 2011 21:12:39 +0000 hourly 1 http://wordpress.com/ http://umwwblog.com/2010/05/03/audience-verification-what%e2%80%99s-the-deal/#comment-36 Thu, 06 May 2010 19:45:03 +0000 http://umwwblog.com/?p=185#comment-36 Audience verification is more tricky than content verification. With content verification, the content producers are easily discernible from the content verifiers. But with audience verification, the audience data seller are the same ones who sell audience data verification. I’m thinking of companies like Aperture. This conflict doesn’t exist with ComScore, which doesn’t sell audience data, but it would occur with a company like Quantcast.

]]> http://umwwblog.com/2010/05/03/audience-verification-what%e2%80%99s-the-deal/#comment-35 Tue, 04 May 2010 20:28:57 +0000 http://umwwblog.com/?p=185#comment-35 I couldn’t agree any more-Audience Verification tools give advertisers the ability to see the demographic makeup of the audience viewing their ads, while stripping out any personally identifiable information.A great post.

]]> http://umwwblog.com/2010/05/03/audience-verification-what%e2%80%99s-the-deal/#comment-34 Tue, 04 May 2010 08:02:58 +0000 http://umwwblog.com/?p=185#comment-34 [...] On the Universal-Mccann Worldwide blog, Mitchell Weinstein takes a look at the ad verification space and asks, "What's the deal?" Weinstein's post identifies two main pieces to be verified: audience and content. He adds, "Audience Verification can be just as important, if not more so, which is why I am going to focus on it here." Get focused. [...]

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